![]() ![]() To access this type of data, you can use a couple of tools like Google Analytics, open web analytics, Similarweb, etc. In this context, quantitative data refers to user behavior that can be measured and given a numerical value, e.g., number of visitors per page, session duration, bounce rate, etc. ![]() You need tools that give you quantitative and qualitative insights to better understand your traffic. A thorough CRO analysis starts with understanding users (their actions and behavior on your website). Traffic here refers to website visitors that land on your site every day. CRO Analysis:Ĭonversion rate optimization audit is you taking a 360 approach in evaluating your website, identifying conversion blockers, and eliminating them, leading to more sales.ĬRO is a broad field to succeed with your analysis, you need to focus on two areas understanding your traffic and messaging. Analyze the intent of pages that rank: this helps ensure your content aligns with searchers’ intent. Create a keyword map: a keyword map helps you discover where to optimize, what content to build, and where you can add new pages to attract more traffic.ġ0. Long tail keywords have been known to deliver a higher conversion rate.ĩ. Find and add long-tail keywords: your strategy isn’t complete without long-tail keywords. To determine which elements are responsible for slow load times, there are free and paid tools you can use ( Google Page Speed Insights, Pingdom).Ĩ. When you fix this issue (by loading in 3 seconds or less), users will stay more on your site this will signal to Google that you’re valuable, and your ranking will improve. Pages that load in 2 seconds have an average bounce rate of 9%, while those that take 5 seconds and above to load, the bounce rate skyrockets to 38%.Īnalyzing website speed will reveal the elements responsible for slow response and load times on your site, leading to an increase in bounce rates. Analyzing your website speed and page load times is a vital SEO area affecting your website ranking.Īccording to statistics by envisage digital, a one-second delay in page loading makes page views drop by 11%.ġ in 4 visitors will abandon an eCommerce website that takes more than 4 seconds to load. Website Speed: users and Google’s web crawlers love fast websites.This means the focus of your website analysis and optimization isn’t based on external audits only like – competitor analysis, traffic or SEO, but you’re investigating your site visitors, looking at how they got to your site, finding out what they want from it, their experience on your site, etc. What Is Customer Led Website Analysis?Ĭustomer-led website analysis is you evaluating your website from the lens of your site visitors. ![]() Analyzing the competition’s website is not talked about often, but by doing that, you can discover keywords and content to target to bring in fresh visitors. Your data and results can impact your strategies to get more visitors.ģ. Website analysis reveals areas on your website you can improve and update.Ģ. Listed below are some of the importance of conducting website analysis.ġ. These two factors are vital in seeing increased leads and revenue, which is every business’s dream. Website analysis provides feedback on website performance and user experience. 9.1 Related Posts: What is Website Analysis?Ī website analysis tests and reviews a website’s performance for key metrics such as search engine optimization (SEO), speed, traffic, and user experience (UX).Ĭonsistent website analysis is vital for a company to stay in shape online because hitting all these key metrics makes the business relevant for customers and site visitors. ![]()
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